Ado challenges societal rules with powerful new single ‘RuLe’

Mysterious pop icon Ado has released her latest music video for ‘RuLe’ ahead of her second album ‘Zanmu’.

A potent anthem that confronts societal norms, ‘RuLe’ was digitally released on July 5th and serves as the theme song for Fuji TV’s drama ‘Billion x School’, starring Ryosuke Yamada of boy band Hey! Say! JUMP.

Produced by renowned Vocaloid artist MARETU, ‘RuLe’ points out the contradictions inherent in societal rules. Ado’s versatile vocals intertwine seamlessly with a robust melody, crafting a theme song that perfectly encapsulates the drama’s message of breaking free from conventional boundaries.

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Directed by Namul and featuring striking illustrations by Ninomae, the music video for ‘RuLe’ juxtaposes rebellion with irony. Clever imagery, such as a baby in a crib surrounded by hands offering rattles and pacifiers while tearing up the rule book, and a pacifier turning into a chainsaw, highlights the theme of perceived power versus actual infantilization.

‘RuLe’ will be included on Ado’s upcoming second original album, ‘Zanmu’, which is scheduled for release on July 10th.

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